Liv Pennie

Liv Pennie, Co-Founder & CEO of BECOME Liv brings together unique experience from the worlds of academia and innovation. She holds an MA in Psychology, a Graduate Certificate in Education & Career Development combined with 18 years in advertising developing winning strategies, communications and innovative digital products at some of the best agencies around the world. All this combined with 4 years of service as a Board Director of SchoolAid was the perfect backswing for launching BECOME.

A hedgehog in the grass looking at the camera

3 min read

Wait, did a hedgehog design this?

Liv Pennie: Apr 15, 2026 5:54:28 PM

Most career advice was designed by hedgehogs. Our kids need foxes.

A hiker dressed in black and white steps from one rock to another high up on a montainside in the fog.

7 min read

Mind the Gap

Liv Pennie: Aug 20, 2025 9:38:13 AM

Big system change is tough but there are positive signs. Policymakers and education strategies leaders around the world are recognising that quality...

Career Education Career Success Schools Aspirations

People on a yellow rollercoaster with the word Turbo above them

3 min read

Ways to boost student engagement

Liv Pennie: Jul 16, 2025 3:17:03 PM

What if every student in your classroom saw the reason for what they are learning at school? What if they understood the WHY? Why their learning is...

Career Education Schools Aspirations

The delta of the Geba River on the west coast of Guinea-Bissau is a complex natural system that is ever-changing

4 min read

Career Development in Complex Times

Liv Pennie: Oct 30, 2024 1:32:47 PM

Has your career been a simple path from A - to B - to C? Would 16-year-old you be surprised at what you do now? What would they have said if someone...

Career Education Career Development Chaos Theory of Careers Career Talks Schools

Year 6 and Year 5 students discuss their career ideas at a flipped career expo

2 min read

What does a Whole-School Approach to Careers Ed Look Like?

Liv Pennie: Feb 13, 2024 1:18:17 PM

Quick quiz! What does your school's motto or slogan say? Got it in mind? Great. Now here's the important bit: Does the school slogan relate to the...

Career Education Schools Goals

A child looks at a sign with Believe in Yourself on it

3 min read

A case for careers education in the primary years

Liv Pennie: Jan 30, 2024 10:32:45 AM

Humans are naturally wired to imagine the future. Data shows that young people are actively thinking about their lives and careers long before formal...

Career Education Schools Aspirations

A person looks at the distant horizon from the top of a mountain. The feeling is calm and peaceful.

5 min read

Careers Education, belief and the hippo in the road

Liv Pennie: Jan 23, 2024 9:08:21 AM

You could hear a pin drop. It's a Wednesday afternoon and we're in a Professional Learning session with a dedicated group of high school teachers and...

Career Education Career Success Schools Parental influence Aspirations

A climber on a white climbing wall with colourful hand and foot holds and ropes

6 min read

Beware of the Shortcuts

Liv Pennie: Oct 17, 2023 10:39:37 AM

The case for slowing things down when it comes to K-12 Careers Education. Traditionally in Career Development, it's all about efficiency --...

Career Education Future of Work Chaos Theory of Careers Career Talks

Two kayaks in a blue sea seen from above.

2 min read

Designing your life from the inside

Liv Pennie: Sep 8, 2023 1:19:04 PM

We’ve written before about the three main pitfalls of careers tests. The kind of tests that promise to deliver The Answer, The Solution, The One True...

Career Education Career Development Career Success Schools

A teenager's feet on a skateboard on a ramp

2 min read

The secret ingredient for subject selection

Liv Pennie: Aug 7, 2023 12:30:57 PM

Student agency. It's the secret ingredient that we're all after. By agency, we mean young people taking active control over their life and learning....

Career Development Schools Aspirations Goals

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